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Star Trek seems a bit boring with all this new media!
My biggest allure to watching Star Trek was the futuristic gadgets. Communication buttons, virtual training rooms, and food materializing out of nowhere! What does this remind you of? Now days we have...
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Is privacy a mirage in the digital world?
With emerging and changing technology there is always a sense of the unknown about the working parts of these tools to the average user. Focus is placed on capabilities and how these tools can be...
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Striving to be the top dog: The basics of SEO
The goal of any website, blog, or app is to provide information or a service to visitors. The key is making sure that the right consumer is finding your page; this is where SEO (search engine...
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Share power – How social sharing impacts a brand
A marketing colleague of mine mentioned that she hadn’t made up her mind about how beneficial the world of social media was to a brand. I am finding that she is not alone in her sentiments. A Small...
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Another Take on Commercials – Using Short Films to emphasize Unique Selling...
Verbo-visual messages have a higher chance of being noticed and remembered by viewers. This is the biggest benefit for using commercials to distribute marketing message. So why are advertising...
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This is a covert marketing operation, do you approve?
Definition: Covert Marketing/Masked Marketing utilize practices that may be deemed deceptive to consumers by appearing to be provided by a third-party rather than the product or service marketers....
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Adapt to survive – Social Media is an asset for B2B communication
Social media has allowed marketers to focus on brand relationships with consumers. In the world of business to business (B2B) marketing this way has always been the focus. As a designer for a...
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Bringing it home – Integrate Mobile Marketing into the mix
Why Mobile Marketing should be used Mobile technology has become a very personal medium for consumers. Emerging mobile technology allows consumers to have on demand information and apps that assist...
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The power of graphic elements – Why Pinterest is giving brands a sales boost
Graphic elements in design provide viewers a way to understand content. Many elements such as bold text, color, and composition help direct the eye to content throughout any medium. The Internet is...
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Focus on your internal audience – Unsecure mobile phones cause security...
Emphasis on consumer security and mobile devices tend to be focused on the impact of consumers. The problem with only considering this aspect and not a broader picture is that consumers also work for...
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